About Us

Our Idea:

When baby made his grand entrance, mother and grandmother were instantly smitten.  But eventually, after months of sleepless nights and living in yoga pants, it was time for re-entry into the world...which, for this restaurant and travel-loving mother-and-daughter team, meant taking the somewhat intimidating step of dining out in San Francisco.  While the initial outings with baby were not always successful, the team was determined to continue to enjoy their meal.  This was not always easy, though, because they were constantly worried about the table baby was chewing on, or picking toys up off the floor or, somewhat more mortifying though less worrisome - enduring nasty looks from other diners and restaurant staff.

One day, while visiting a wine bar in Sonoma County with little one in tow, a light bulb went off for the daughter.  And so, just a few months after the arrival of first baby/grandbaby, the family welcomed it's second arrival - Neatnik Saucer.

For the baby who is just learning to sit in a high chair at restaurants, the Neatnik Saucer provides a clean surface for toys and prevents them from landing on the floor and getting dirty.  It also prevents babies from teething on the table or other unsanitary surfaces.  For the older, more seasoned (dare we say sophisticated?) baby gourmet, it prevents the so-called 'garden of food' phenomenon - also known as the wasted mess of played-with or chewed food that often ends up surrounding a high chair.  The end result is not a less-messy dining experience, but a more relaxing dining experience.

The mother (Cookie Centracco) and daughter (Danielle Batchelor) founded Coulson's Crib, LLC., manufacturer  and distributer of Neatnik Saucer® and other related products in 2007.

About Us:

Danielle Batchelor - Co-President, Inventor

After graduating from Northwestern University in Evanston, Illinois, Danielle spent two years working at CBS in New York City before relocating to San Francisco.  While in the Bay Area, Danielle joined thousands of other young people working for Internet start-ups.  Danielle's experience, however, was rather unique, as she remained with the same Internet company for seven years (and two mergers/acquisitions).  During her time at Shockwave.com, later AtomFilms, and eventually MTV Networks, Danielle worked her way up from sales to director of the global, Campaign & Sponsorship Management Team.

While on maternity leave, Danielle visited a wine bar in Sonoma County with her son.  After multiple instances of retrieving toys off of the floor, that day, the Neatnik Saucer was born.

Cookie Centracco - Co-President, Inventor

Cookie Centracco is a “serial entrepreneur."  Upon completing a doctoral program in French Literature, serendipity led her to discover her entrepreneurial curiosity. She was introduced to the inventor of an innovative new game (Pente), and proceeded to become a founding partner of Pente Games, Inc., which successfully developed and marketed the game to retailers nationwide. Beginning with one staff member (and a few great business advisors), she helped make the concept a reality, managing the company's growth. After three and a half short years, over two million games had been sold, and the rights to the game were purchased by Parker Brothers, Inc. 

Cookie's later entrepreneurial endeavors included the founding and management of Zagal, Inc, a jewelry company specializing in hand-made sterling and semi-precious stones. Zagal received widespread recognition for its bold geometric look; and was photographed for Vogue and sold in many leading luxury retailers, including Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman. An avid patron of the performing arts, she went on to co-produce Squonk Opera (Bigsmorgasbordwunderwerk), the first performance art musical to arrive on Broadway.  When Danielle decided to solve the chronic baby mess problem for parents, she just had to jump on board.

U.S.Patent #7717504

Meet some Members of our Team!

 

Michael Boshears, VP Sales and Marketing

c. 918.809.8052         mb@neatniksaucer.com

Mr. Boshears has technical and commercial experience in retail product marketing; to bring a powerful blend of market based knowledge and creative strategic involvement to each new product and technology as well as experience in both overseas and domestic manufacturing which allows for successful retail product launches. Mr. Boshears has been a member of the Oklahoma Investment Forum since 1998. He brings an experience base in actions covering new product development, creative mass retail and drug store chain product marketing strategies as well as experience in representing new, innovative products for entry into the mass retail, drug store chain, and specialty retail markets. In addition, he is the Inventor of the patented Motor Mouse pet product which won the APPMA industry award for best new product in 1996.


Tammi Keelan, Sales Manager - Specialty

c. 214.435.9585          tdk@neatniksaucer.com

Tammi Keelan is passionate for marketing and branding products. She has worked as a retail buyer and manager for Macy and Dillard’s, as well as a distribution planning and logistic specialist for Federated Stores. In Miami, FL, Tammi worked on import, international marketing and branding of fresh cut flowers from Central and South America, Holland, Israel and Australia. In 2000, Tammi opened her own marketing service company combining her diverse experience in sales and marketing. Keelan Marketing Group was launched providing full marketing services to diverse industries. She has an innate entrepreneurial spirit. It is Tammi’s love for branding and launching new products that has enthusiastically brought her to the Neatnik Saucer® team.



C. Eli Zeiter, VP Sales and Marketing

c. 775.848.8548          ez@neatniksaucer.com

Mr. Zeiter brings with him an extensive background in both medical and consumer retail sales working for Fortune 500 Corporations, including GE Medical Systems and Philips Medical System. While with GE Medical Systems, he was selected for Jack Welch’s Exclusive Management Training Center, where he was awarded the prestigious, Austin West Award consecutively for 4 years. He was instrumental in leading the sales efforts for Stryker Surgical, i-STAT and Aspect Medical with revenues exceeding $100 million annually. His success has resulted in building an extensive market share leadership for his employers.

 

Lisa Orman, Pres., KidStuff PR

Ph: 608-767-1102           Lisa@KidStuffPr.com

KidStuff Public Relations has been helping small and medium size specialty juvenile product manufacturers and retailers grow for the past 17 years. Every month KidStuff PR clients grace the pages of top parenting and women’s magazines alongside products from industry giants like Mattel, Hasbro and Fisher Price. KidStuff PR clients consistently garner so much media attention that the agency itself has begun to make news.

President Lisa Orman established KidStuff Public Relations in 1994 out of her home near Madison, Wis., after securing the public relations account for Zany Brainy. Recently a mom herself, she knew the importance of being able to understand children and assembled a team of moms (and a dad) with experience in public relations, and more importantly—parenting. Orman used her past experiences as a writer for the Des Moines Register, Wall Street Journal, Newsweek and USA Today to give her a better understanding of when, why and how to successfully approach a reporter.

Every month, she receives dozens of calls from prospective clients but only takes clients for whom she has a true passion.  KidStuff PR president, Lisa Orman, has been featured in PR Week, honored with two Wonder Women in Toys Awards.

 


Contact Information

Coulson's Crib, LLC.
Houston, Texas
713.890.2616 (phone)
832.218.5005 (fax)

info@neatniksaucer.com

 

For Press Inquiries:  

Lisa Orman, KidStuff Public Relations

Lisa@KidStuffPR.com

608-767-1102

Press Release & Background

 

Wholesale Sales Inquiries

Michael Boshears

mb@neatniksaucer.com

Tammi Keelan - specialty

tdk@neatniksaucer.com

 

Graphic Design & Ad Production:

Nicole Ganz, nicink, llc

nicink@yahoo.com

Neatnik Flik